So many businesses work hard at finding new customers to sustain or grow their business. The reality is, it is harder and takes more effort to find new customers versus retaining existing ones. Simply put, you can’t underestimate the importance of customer retention. The process has to begin with analytics to learn your current customer…
Effective succession planning needs to be part of an organization’s culture. Everyone in the organization needs to believe it is best for ongoing organizational growth, employee’s professional growth, and to enable an organization to promote from within. After all, there is a direct correlation between succession planning and corporate performance, lower employee turnover and improved…
If your business is experiencing a sales problem, you are not alone. Does your business have a sales problem? Successful sales in any business is a gift. But when a sales problem is thrown at you, it can be a real grind. Struggling economies, pandemics, fierce competition, or sales force retention struggles can greatly impact…
“Your leaders are the megaphone for the company’s culture. In a world of soundbites and tweets, our leaders have a moral obligation in what they say and how they behave.” – Michael Fraccaro, Chief People Officer MasterCard Experience the Competitive Advantages of Strategic Company Culture Most companies list customer service as their main competitive advantage and…
I was walking downtown and noticed a man with a great big smile on his face headed in the opposite direction. As our paths crossed on the sidewalk I thought: He must be having a great day. What a nice, friendly guy. I continued on to my destination with a smile in tow (as smiles…
Now more than ever, investing in and training your employees is key to future business success. Having said that, it’s always been key! Regardless of a global crisis, pandemics, or economic uncertainty, our employees and team members matter to our business! This graphic has circulated on the internet and social media for many years. While…
Dealing with difficult customers can be frustrating and challenging. But what you may not realize about these more challenging customers? How essential they are to the success of your business! As wild as it seems, difficult customers can actually be an asset to your business rather than solely a frustration or a liability. Whether customers…
Can you think of BIG customer service or sales goals you would really like to achieve as a part of your organization? What’s your ultimate sales goal? Maybe it’s landing that dream client you’ve been pursuing. Perhaps it’s increasing your monthly or annual sales. How about improving your level of customer service by following up…
Every business has a list of ideal customers and prospects that they would like to speak directly to, call upon, and ultimately secure a deal with. Sales and customer service reps may also wish to build stronger relationships with current customers but not know the best communication styles for working with them. Understanding Communication Styles…
As a business, it’s no longer good enough to be considered “good.” That just doesn’t cut it anymore. Today, to successfully stand out from your competition and win new and existing customers’ loyalty, you must be extraordinary. Remarkable, even. Being successful in business all comes down to how you engage with your customers. The good…
